11-May-2017

Simple App Store Optimization Tricks

Narayanan      digital-marketing

Your Mobile App may easily find its place in App stores but finding a place in the mobile phone of the user would be the most strenuous task for any of the App developer. There are few tricks that if employed properly, would greatly help in increasing the downloads by the users. 
 
Distinguishing Icon:
 
The user gets bogged down by the huge number of options while searching for an App and gets exhausted in finding the right App. The first identification for an App would be a distinguished icon that conveys the App's purpose.
 
Well Designed Screen Shots:
 
The next item that catches the attention of users would be screen shots of he App, it would really help if the screen shots are designed with a proper background and appropriate captions  indicating the features of the app in most illustrative way. This helps the users to understand about the App within few seconds and helps them in deciding quickly.
 
Appearance during Search:
 
The title and descriptions should have proper and repetitive presence of keywords for the App to get displayed during a search, only if the App appears during search, we can expect downloads. The Long description can be detailed enough to list down all features and advantages.
 
Reviews and Ratings:
 
The reviews and ratings are very important for any App because users pay much attention to these, infact you should have some negative reviews to make your App credible for users. The App should have provision to receive rating from the user and should urge the user to provide feedback through reviews.
 
Rather than concentrating on multitude of factors, it is prudent to look sincerely at the above factors for attaining sizeable number of downloads. These items plays very important role in deciding the downloads and if they are prepared with attention the App downloads would be a matter of time.