Nowadays Mobile has become the crucial instrument for conducting business to buy and sell products through online transactions. Mcommerce(Mobile Commerce) came into existence with the mobile websites and mobile apps.. Mcommerce can be applied to any form of business like B2B or B2C or C2C. The main aim of M-commerce is to improve the effectiveness of trading and to improve the business by achieving faster and efficient purchase of goods. The process of purchase, payment and delivery of products has become seamless and easy with Mobile Commerce.
Major advantages of MCommerce:
1.Ease of Access:
MCommerce makes easy to find out the products available in the market by using wireless devices.With Mcommerce, consumers need not travel to the store to buy their needs, instead they can purchase their products online. This reduces their effort, money and saves their time.
Since the number of users are getting higher in mCommerce, different products from different companies have been arising in the market, so that the consumers can get more options to prefer the desired product of their own .This enhances the shopping experience among the consumers through mcommerce.
3.Benefits to retailers:
Through MCommerce, retailers will be get benefited by getting to know the consumers buying interests and finding the consumer’s attraction and make offers as per the consumer requirements. By satisfying the consumer needs, retailers can build the strong relationship with the consumers for long time for the better business.
With Mcommerce, the consumer can receive the information about the products and can make transactions anywhere at anytime. Consumers can also get lot of information about the products without any distraction and find easy to purchase the products.
5.Comparison over E-commerce:
The availability of new wireless Technologies makes easier and faster access, providing the instant connectivity to the user and act as a major platform behind the success of Mcommerce. On other hand, E-commerce needs the computer or the laptop to load which could not provide the instant access at certain times and may distract the user’s transaction and slow downs the efficiency.
Mcommerce is making its presence felt in major sectors like Finance Telecommunication, Retail ,information and Services sector. The issues that one finds with the Mcommerce like security of data across the mobile transactions are getting improved day by day. So it is certain that MCommerce will penetrate deeper in coming days as a way of doing business.